Starting a Successful Language School

Dean Rogers talks about the early days of his business and shares what strategies worked to make Dean Morgan successful.

Working in Japan is exciting for most foreigners, but starting and running a successful business in Japan presents a whole new set of challenges.

Since most English-speaking foreigners resort to teaching as a paying job in Japan, the number of language schools have been increasing in numbers. To help those who want to get into business, GaijinPot recently attended a talk by Dean Rogers, CEO of Dean Morgan Academy who discussed the challenges and strategies of building a successful language school in Japan.

He shares his experiences, tips, as well as the mistakes that he made, which helped his company grow from one school to now ten schools throughout Japan. Dean talks about the unique policy of “customer second” that helped his company retain and develop top talent. He stresses the importance of being goal-oriented, showing strong management, effective leadership, all things that he believes will help new entrepreneurs on their way to starting their own language school business.

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